Fabletics was founded in 2013 as the athleisure brand that is also fashionable. This design company wanted to make their clothes to be empowering for women. Since then, the team of people who work at Fabletics have turned it into a $250 million dollar brand. Kate Hudson is the main reason this brand has took off as well as it has. This isn’t bad for someone who came into with absolutely no business background.
The TechStyle Fashion Group founders Adam Goldenberg and Don Ressler shared the idea of creating a athletic brand which was stylish since there wasn’t any already out there. At the time, most of your athletic wear was black or grey and were simply over-priced. In order for them to be able to do this, they needed someone to come in as a partner. The very first person who came to mind was Kate Hudson. They knew that as her as their partner, they had everything they wanted for their company. Kate is someone that is approachable, who doesn’t take life so serious and who is active herself in working out.
From the very beginning, Kate made sure she was involved in all the steps of creating Fabletics. It didn’t matter if it was simply going over budgets, deciding on a social media post or anything else that the company needed and wanted done. She was very active in ensuring that the styles would always remain as fresh. Each week that the team collects sales data, Kate goes over the numbers to make sure that the sales are going the way that they should.
By taking the Lifestyle Quiz, the data which is collected through the quiz is what helps the member find the outfit that is perfect for them. The data will remember what the personalized information was and the choices the person liked and will compute a specific type of gear that the person should use. It’s almost like having your own personal shopper doing the work for you.
When it comes to celebrities endorsing what they sell, most of the celebrities that you see endorsing something don’t actually use the product themselves. There are some examples of this like Cindy Crawford who uses her beauty routine products but for the most part, most people don’t. Kate Hudson however is someone who knows the brand, trusts it and uses it herself. She doesn’t just sell the stuff, she uses it herself when she works out in her own gym.