Desiree Perez

Desiree Perez; One of the Brightest Women Dominating the Entertainment Industry

When the name Jay-Z is mentioned, Desiree Perez inevitably pops up. For those who are not familiar with the name, Des Perez is the woman that is partly behind the success of Jay-Z. She has been with him for a little over 23 years and during this time, Jay-Z has grown from being just an artist to a reputable artist and a wealthy businessman. In short, that is what Desiree Perez does, transform peoples’ lives.

Des Perez is the one who helped to stabilize Tidal. Tidal had for a long time been having management issues, but since Jay-Z called Des to be part of the team, things have not been the same. Tidal is today competing with music streaming platforms such as iTunes and Spotify. All this is courtesy of strategic decision making done by Desiree Perez. Within the few years that she has been with Tidal, she has enabled it to be a multi-million business with millions of subscribers and millions subscribing on a monthly basis. Related article on

Aside from being on the management team of Tidal, Des Perez is integral in the running and success of Rock Nation. Hers is to help in getting clients better contracts terms that will increase their net worth and help them in bettering themselves. She manages the likes of Meek Mill, Rihanna and Beyoncé. She ensures that contracts do not disadvantage them. Also, she is in charge of their reputation.   Head over to to read more about Dez.

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So far, as an executive of Rock Nation, she has successfully planned Beyoncé’s world tour, which was a big hit and brought a lot of money, both to Beyoncé and the company. She also boasts of having helped Rihanna to get a huge contract with Samsung. She does all these and yet continues to be behind the scenes.  Check

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